As a freelancer, I have to sell myself, even when I don’t feel readyTo me, one of the hardest parts of being a freelancer isn’t the work itself.It’s selling yourself when you don’t feel legit yet.Whe...

From a kitchen experiment to a multi-billion-dollar soda brand with a Superbowl ad spot. It all started in a kitchen.Not in a startup accelerator or a boardroom, but with a simple recipe made for per...

How Brands can use Neuroscience to influence the brain behind buying. Think your customers buy because of logic? Think again.What if your customers had already decided before they even realized it? I...

Think Like a Growth Hacker: Creativity, Data & AgilityGrowth Hacking is a mindset : testing fast, learning faster, and finding growth where others don’t even look.Recently, I completed a Growth Hacki...

I’m a marketer. Not a graphic designer. Not a “creative”. Not an AI expert. But I wanted to try Sora, OpenAI’s new image editing and creation tool.Spoiler alert: it wasn’t easy.I tried several times,...

Everyone’s talking about Shein these days… In a world where environemental and societal questions are in center of the attention, the ultra fast fashion is paradoxally growing those last years, espec...